M.A.C Storyboard

Storyboard Ideas: M.A.C

In this blog I will be continuing from my ideas for my own advertisement and the ideas that went with it. As my word is 'Fill' and I have created a concept of using paint or block filled in areas of the face as my main concept. To further plan into my ideas for my design work I was then given the brand that I would have to advertise for with my idea, which was M.A.C cosmetics. I was really happy with this brand as I believe that my concept can really represent the brand well as the brand is known for it 'out there' beauty concepts and bright/bold colours in their beauty range. As I have this added information for my design concept I now have something extra to work around and I now need to create a story board of ideas that will include; make-up looks, model poses, lighting, props, costumes etc. To first start the research I thought it would be appropriate to research into the background and history of my brand so I know exactly what I need to inspire from. 

M.A.C History:

M.A.C was founded by artist and photographer, Frank Toskan and beauty salon owner Frank Angelo. As they were both annoyed by the lack of colour within photography and they wanted to create a brand that would produce this. To start their dream they for their new beauty brand they starting making cosmetics themselves and then selling it on in their salon to make-up artists, models, photographer etc. By the year 1984 they had launched there first counter in a department store in Toronto. There products where known as being quite chic to the public coming in small black pots and a product that was very popular was a mac red lipstick called 'Madonna' which was used on the red carpet wearing a M.A.C T-shirt and then they were noticed. There products from then on became very popular selling a blend of street savvy and glamour. It was the first beauty company in history to educate and train its staff in make-up and to give the customer's point-of-sale experience which made the company very unique to many others. This brought sells right up and other extras came to the business like sample testing, gifts with products. The company became especially unique due to its liking to outrageous and unusual within make-up, the company houred individuality and self-expression. This sense brought in the themes of drag and theater into the sleek M.A.C stores and counters. Relating to the events in 1994 when AIDS where a big problem as it was spreading the globe, M.A.C wanted to do something to help. Therefore they produced a HIV/AIDS organization and the M.A.C AID's fund was born. The organization helped by creating such campaigns as 'Viva Glam' which involved celebrities that are different and unquie promoting their products which a percentage of the money would be donated towards the charity, they made 'Kids helping Kids, Greeting Card' and celebrity spokespeople. In 1995, the Estee Lauder company purchased a percentage of M.A.C which extended it range of products over the globe. In 1998, Estee Lauder acquired the remaining shares of M.A.C and then John Demsey was named the president of M.A.C and then the links between fashion, beauty and culture were strengthened within the business and also with certain film festivals. The company was also inspired by the world of pop and the M.A.C aids fund has also encouraged the sponsorship of concert tours for such Viva Glam spokespeople as Mary J Blige and Missy Elliot. Moving to today M.A.C is continuing to  develop new products and new categories for customers and make-up artists. It continues to build on it worldwide sells and growth and also its involvements in charities . Apart from its AIDS fund it is now also trying to support the animal-free testing and continues to work on improving through the years.

Story Board: 

To continue with the planning process of my inspirational word and the link of my new brand M.A.C I have needed to produced a story board to show my development within my brand and how I could incorporate this style into my word. I was not to sure as what a story board for a beauty brand may incorporate so I researched into how designers used story board to inspire them within there work. I found this website called 'How to create a story board for a photo shoot' and it was really helpful to explain the background work in developing ideas and concepts for a final photo shoot.

As I gathered from the video I found that knowing the right; lighting, model poses and make-up style is very important when developing ideas within the design process. To start my research I wanted to research first about into the history of the brand and one of the first editorial photography that they had. As mentioned within the history of the M.A.C brand its first campaign was Viva Glam to raise money for AIDS.

Viva Glam:

This is a board of most of the viva glam images which are meant to represent and celebrate the best of the quirky and unusual to make to the public inspiring images. The campaign does also represent the brand as the make-up is bold and bright and represents many styles and gives anyone the chance to enhance the personality they wish to have. I need to remember to incorporate this meaning of the business into the brand.

Poses:

In this board I have continued researching into the M.A.C brand by collecting images from the brand that I believe included suitable poses for my advert. I have two types of poses that I have collected one being extreme close-up of parts of the face meaning that it takes up the whole image, I believe this would also suit my brand as my word is fill and the pose fills up the whole image. The second poses all include a side way pose which I like due to its dramatic emotion and I would like to portray this through my photograph and as well as giving a strong emotions to the image I believe this kind of pose can show of the make-up very well.

Lighting: 

In continue to this research I have researched next into lighting that have been used in M.A.C campaigns. Again to follow my theme of filling up the image I believe having most of the image filled with shadow and the main part of the image the face/make-up I believe this create a great link and also a contrast to the image. If I where to put this with the up-close images this really creates a mood of contrast, drama and relates to fill therefore including lots of elements to the image making it more interesting. 

Make-Up:

I then researched into different make-up look done by M.A.C that may relate to my word. My final ideas for make-up in my other blog where paint or blocks of make-up therefore I found some other inspiration from the brand that could give me ideas to incorporate into my designs. Other ideas that I have found are paints smears and not being perfect with the make-up which can still look beautiful.  

Reflect:

Overall, in my presentation on how M.A.C relates to my inspiration word 'fill' I have gathered a better understanding of my brand, I know that the brand stands for being unique and different while owning your own style to therefore be accepted by anyone. Knowing this information and connecting it within my word I had research into certain elements that I needed to know for my photo-shoot e.g. poses, lighting and the make-up. I had decided to create an up-close look of the main features of the face with a dark lighting that almost acted like an outline for my model. I was commented that this look was appropriate for my word as both of these lighting and poses fill up the image which again relates to my word and as the poses where dramatic and bold this reflects the meaning of the brand. On the other hand, the make-up look that I have chosen does relate to my word as it fills up elements of the face with bright, bold colour which relates to the brand but however the bold, blocks of colour my be quite hard to produce to such an up-close shot. I was commented that this look may be difficult to do to such as high standard as I would have to use a macro lens to take the image it would capture every element of the look and if there were any mistakes it would be noticed.