Editorial: Photoshoot Research

Editorial Photoshoot

In this blog I will be continuing from the ideas of the word 'Fill' but it will be interpretative through a Editorial Photoshoot. Editorial photography give a person much more freedom with its creativity it sells more of a lifestyle and creates a narrative to tell the audience who views it. Compared to my brand design the editorial design can be more ex stream and out there as its not really used to sell a product. As my word is 'fill' I need my Editorial Shoot to represent my word as well as creating an interesting image that is catching to the eye. Referring back to my original mood board that I created to represent my first thoughts on my word 'fill' I found many different sources of images that can interpret the word in many ways, e.g. fillings in food, glitter filled balloons, paint filled tins etc. As I researched perilously I really wanted to work with the concept of paint filling things up and un-filling, as I believe the texture works as an interesting concept. For the brand shoot I went more down the road of block bold colours inspired by paint but the block colour more represented my brand (M.A.C) and my word. However, now I can be more creative with this photoshoot making it more bold and wacky in a way that appears beautiful and relates to my word.   

 Therefore as looking back on my first reference images of my inspirational word I defiantly want to use the concept of paint to represent my word. As I made this decision I then wanted to go further into my research and thought it would be appropriate to research into more inspiration of the idea of paint and understand the texture better. In the mood Board created below we can see that paint can be used in many forms and ways to different textures and colours. I really love the idea of a mixture of colours that fade into each other while having strong drips that are visible to the viewer. Therefore as I decided I wanted bold colours and seeing drips I decided to research into make-up looks that have used the concept of paint in there artwork. 

 Shown in the mood board below there is a collection of reference images of make-up editorials look that have related to paint. As I don't want to want to get away from my inspirational word 'fill' I believe the look should cover all elements that are shown on camera meaning it fills up the whole body that is shown. Out of these reference images I really liked the images that showed the use of strokes in them and covered most of the face while still looking beautiful with the use of similar colours. Therefore when I draw up my designs for this look I will consider a paint look that; covers all body parts, represents 'fill', the colours complement each other and include drips. 

 Design Ideas:

In this design I wanted to create a sleek design while using the element of paint. I have created a strong, sharp line across the forehead which create the start of my smears of paint that follow underneath, creating a mask like effect (filling up half the face). I am wanting to use paint on the skin to create this look with a dark blue on the base and then building up the colours on top, getting lighter. I would used child friendly paint as this is safe for the skin, I would also take this colouring and technique of paint back into the hair making it slicked back. I really like this look but on the other hand I don't think it represents my word the best and I believe it could appear more like it represents water due to the texture and look. 


In this design (which has been used in my brand ideas) I thought it would be more appropriate for this style of design and brief. I like how this design has a gradient to the look and that it is done through blocks of dripping colours which I would achieve with the paints again. However again as much as I like this look I believe a look that fills most of the face or body would be more appropriate for my inspirational word.



In design it is very similar to the second design but does have a gradient of a different kind. The colours would sit on top of each other masking the upper second face which I would also bring into the hair again using the child friendly paints. However like both the previous design I believe the designs need to cover most of the body.   

In my final design I have created a mix of light and dark blues that cover all areas of skin that are exposed using the child friendly paints. I wanted to create a mis-match of textures on the face while using a white in certain areas (like the t-zone) to highlight the face. Then while running these colours through the hair I would drip colours down the face to relate to other textures of paint used. Using black paint and a brissle brush I would run this along some edges of the face like shown in the design to give the look more demention and defintion. To finally finish the look I may place white eyelashes to really make the eyes pop against all the colours on the body.