Digital Image Production

Advertising Versus Editorial Image : what is the difference ?

What is Fashion?

- A popular or the latest style of clothing, hair, decoration or behavior.- Is about selling a kind of lifestyle through clothes and advertisement. - Fashion is often seen as an inspirational goal to people even if they don't realize it. 
As fashion is stated as sold as a lifestyle through the idea of clothes and make-up we are shown this in many ways of advertisement even when we don't relies it. Beauty editorial are there to show the clothes, make-up and hair but one main purpose is too sell you a lifestyle that you the buyer wish to desire. Therefore by showing you (the public) this through there brand its almost like an insentive to buy there products to become closer to that lifestyle. In this video called 'Italian Vogue, Beauty Edititoal' is a prime example of some of the advertisements that are produced to make everyday people crave the lifestyle that is presented. In this video we are presented with a beautiful young women shown in beautiful outfits with amazing make-up and hair, within glamorous setting all produced together into a montage of clips to show a small glimpse of what we could imagine a 'perfect' lifestyle making us ( the buyer) wanting to buy this lifestyle. This therefore shows the difference between Beauty ads and Editorial ads as beauty sells a product and editorial sells a lifestyle. 

Commercial:

Commercial products is something that is made for its intention to be sold to the public and within commercial photography this intention is the same to sell a product. These adverts and photography are usually very plain looking within plain simple colour of about two or three with a model in a very natural pose. The purpose of the adverts are to convince the buyer that they cannot live without this product and it is a must have to them, persuading them through the advertisement. For example shown in this 'Commercail Beauty' image there are very little colours used but they are bold (black and red) which stand out against each other making the advert very eye-catching and also very smart. The model is wearing very simple make-up apart from the bold red lipstick which is the main focus of the advert and she also appears to be wearing no clothing which I believe give a sexy theme to the ad. Therefore with these combinations of elements it would make the buyer believe they would feel sexy if they were to buy this product shown by the model, making the public craving to buy the product. But with this in mind the main aspect to focus on when selling a product is the target audience as they are your main income and if you produce an advert like this selling for young teen it would be inappropriate as young teens don't want to appear sexy and sophisticated, so the advertising is key for your age group.   

Editorial: 

Editorial adverts are there to of course advertise but at the same time they are more adverts that are attached with a main theme and is followed with a story line or narrative that is suitable to the magazine. It is aim is to cover a wide range of different styles and genres within fashion but in simplistic terms. When we are presented with editorials in magazines we are shown with many styles of images and every picture has been given a lot of thought into it to give it a strong meaning a story to the image to represent the magazine at the time. I believe this element of narrative is what makes these picture so special that you know that a lot of preparation has gone into them and at the end of the day they have no limits to its creativity while commercial ads do because they have to make it clear and to the point. For example in this Editorial shoot the girl appears dainty and innocent due to the natural make-up and the positing of her hand but overall I would believe that the main theme to this would be glow or dew. As her skin appears fresh and dewy along her t-zone and the theme of it being fresh relates to new and being young, for the reason I believe they picked such a young face model. This is how I have interpreted this image and many more tell stories like this through just the use of poses, props, make-up, colour and hair. 

   

Advertorials: 

Advertorials are a combination of adverts and editorials meaning that they are editorial images (sometimes) combined with a beauty advert usually explaining the products and how to use them. These new ideas of adverts are the new 'thing' and they are there to give us tips on the product and instruct us on them. I think they are a great new addition to adverts as most people like to be spoon fed information on how to do things rather then figuring it out for ourselves, ( step by step).  

Comparison's: 

All these styles of adverts are very difference as all of them have in some ways very different purposes which does not depend on whether its a fashion or make-up campaign they will all differ depending on there target audience and price range. For example with these two adverts both based on beauty advertisement you don't even need to know the brands to know that one is more expensive than the other. The 'Channel' brand is seen with colours of pinks and whites to represent a girly and glamorous theme, with a model in the center of the image who have perfect skin and beautiful make-up. This kind of  company would never do a simple advert like 'dove' as the brand is more expensive and it wants to show this through the advert and present a look that you desire to get, but beauty has a high price to look 'perfect'. On the other hand, the 'dove' advert is shown with a non-model on the cover as to represent to there brand that anyone can buy, afford and wear there products. The colours are shown as soft to also represent their products meaning they are soft and gentle also and there main image is that anyone and everyone is beautiful. So over all adverts depending on there brands will differ as at the end of the day they will appeal to different target audiences depending on money, culture and lifestyles, which has to be shown within the ads.