Brand Photoshoot: Research

Brand Photoshoot: 'FILL'

In this blog I will be writing about the plans and ideas for my final Brand photoshoot based on my previous research on my inspirational word 'Fill'. To recap from my previous research when I started researching into the word 'Fill' I started by collecting reference images that related to this word. These images represented just the word how it is, e.g.: filled donuts, glitter filled balloons, negative space images, paint filled items and much more. From this research I found that I really like the idea of paint and block bold colours as this filled in big areas of the face relating to the word really well. From this I researched into the kind of textures that I would like to create with this word, I really like the idea of dripping paints, the mixtures of colours together and blocks of bold colours. For my brand M.A.C it represents the idea of being different and unique which is mainly represented through one of their main campaigns 'Viva Glam' and as the brand needs to sell a product while still representing the meaning of the brand I have decided to go with the idea of block colours. As I wanted to represent a block coloured theme I had also researched into fashion/runways which showed block colours and styles that would help me inspire my designs. The runways images showed dresses of blocked colours and bold lines which had a 'stand out' style. To finish my research within my word 'fill' I collected images together of previous paint and block colour look that would help me inspire my designs for my brand photoshoot. 

When having collected all this information and knowing I wanted to create a block coloured theme for my designs I researched into my brand so I would have a better understand of what the brand represents and how I could create my own image that represents the brand as best as I could. As mentioned previously the brand represents and honors 'Individuality and self-expression' meaning all products are meant for anyone and everyone in any style and any self expression the customer feels. To carry on the research I created three other storyboards which would help me design the layouts of my photoshoot while still relating it too my word and my brand. I started by looking at poses that where suitable to my brand and word by looking at poses from my brand. I looked at two types of poses; one being close-up images of the facial features which took up all space of the images which relates to my word but the make-up would relate to the brand. The second pose, where side on poses where the model looked into the distanced which I thought gave a dramatic look which I thought represented the brand and its meaning really well. The second aspect I looked at was the 'lighting' I found reference images of model poses with dark lighting that surrounded the faces making the contrast of the image very interesting. I really like this kind of lighting as it relates to both aspects. The word fill as the image would be completely full and the brand as its dramatic and bold. Lastly, I research even more make-up looked that related to all my research and I stilled wanted to create a block colour look but now with a close-up of all features, including dark lighting. The designs and previous photos that inspired by to create these further designs where inspired by these images.

     

Designs: 

In this design I have taken the idea of shapes and I have coloured and areas of the main features of the face and drawn a shape around it. Some of the colour over spills out of the outline relating to my word fill which it could also become full.




In this design it is very similar to the first design but I have kept all the shapes square as too match. The blocks of colour match the theme I wanted to represent while still representing my word fill and the brand as it includes bold colours.  

In this design it is more complex than the others. The design is made up of all different bold colours and blocks but also link with another theme of dripping paint. I really like this design as the top of the design has a straight line to it and makes it neat and bold but with the use of colour and shape it again relates to the brand and word. I have design also has a gradient effect to it which I really like also as it make the design more interesting but this design may be more suitable for an editorial shoot rather than Brand. 


In this design I have gone back to the theme of block colour and fill. I have create a band of colours across the eyes but with squares of orange around both eyes and above along the eyebrows. I have used the same colours on the lips but used the orange as an highlight and to finish off the look a white eyeliner. 

Practice:

In practice I chose the last design look as I thought it is the most suitable look for the brand and my word fill. The look is quite simple only including too colours I believe it really stands out and makes a statement relating to the brand. I had adapted the design while in practice by making the red band higher rather than including the two orange square above the eyebrow as I believe having just two of each colour makes it match more and looks more appealing to the eye. The word 'fill' fits in well as I have used blocks of colour on the face without shading which makes it straight to the point and relates well to my inspirational word. I added extra eyelashes to this look which adds drama which again relates to my brand. To improve on this look I need to make the lines and squares as straight as possible therefore I will used tape to map out the look and make sure the shapes are as perfect as possible. Also I need to add in the white eyeliner as I believe this will make the eyes pop against the bold colours on the face.