Beauty Brands

How Beauty Brands Seduce you with Emotional Design

In this lecture we were talking about how beauty brands present themselves to the general public using colour, its authenticity and target audience. Some brands project different meanings through these elements to sell their products to their targeted audience. We have looked at many famous brands and shown example of how they sell to their customers and what techniques they have use.

Olay is an example that has sold over 382 billion products and continues to grow as the highest selling brand of all time , which makes it the number one 'legacy brand'. As this brand has been around for a long time people are known this brand and trust it therefore people are happy to buy from it as its a trusted business. On the other hand, other brands wish to connect with the general public on a emotional level using colour and imagery. Other imagery used in ad's sometimes portray a sexual vibe to us, as stated by 'Freud' sex is something that everyone desires even if we do not relise it is in our subconcious and this help brand sell to us and buy their products. The images are made with elements like this to make it desirable as it creates emotions and sell to the public. An example of a brand that does this is L'oreal, as it uses sexy celebrities to draw you into the image. The brands saying is ' because your worth it making the customer feel about of the brand and making them feel like the celebrities in the photos. As everyone want to have the lifestyles like within the adverts by having this saying and having a chance to buy the products that are used in them makes the public be able to be a little bit like the celebrities.'dove' is quite the opposite to L'oreal as it does not judge the beauty and states that everyone is beautiful in their own way. They use soft colours within their adverts which are represented in their products and brand. 'Clinique' also has a clean and natural finish to their brand products which again they wish to show in their products. As shown in  all of these brands they all consist of elements that they have to include to help them sell.

Colour:

They are associated with emotions but the colours represent the brand. 

Authenticity:

How beauty is projected to people and how this makes them feel.

Customer:

Its all about the customer and showing through the adverts what they want. Always think about the target audience.